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Calculating ROI for your Social Media Marketing Campaign March 7, 2014 19:24
The attached PDF is from a recent Power Point presentation that I did on "Calculating ROI for your Social Media Marketing Campaign". This blog post is a compilation of my notes from the presentation. Calculating ROI for your Social Media Marketing Campaign
Definition of ROI:
To start, we have to have an understanding of ROI (Return on Investment). On paper, ROI could not be simpler. To calculate it, you simply take the gain of an investment, subtract the cost of the investment, and divide the total by the cost of the investment. Or:
ROI = (Gains – Cost)/Cost
Return on investment - or ROI - is the rate of revenues received for every dollar invested in an item or activity. In a marketing sense, knowing the ROI of your advertising and marketing campaigns helps you to identify which techniques are most effective in generating income for your business. It's also important to note that your time invested in your marketing campaign also has a cost co-efficient. 
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