Calculating ROI for your Social Media Marketing Campaign March 7, 2014 19:24

The attached PDF is from a recent Power Point presentation that I did on "Calculating ROI for your Social Media Marketing Campaign".  This blog post is a compilation of my notes from the presentation.  Calculating ROI for your Social Media Marketing Campaign

Definition of ROI:

To start, we have to have an understanding of ROI (Return on Investment).  On paper, ROI could not be simpler. To calculate it, you simply take the gain of an investment, subtract the cost of the investment, and divide the total by the cost of the investment. Or:

ROI = (Gains – Cost)/Cost

Return on investment - or ROI - is the rate of revenues received for every dollar invested in an item or activity. In a marketing sense, knowing the ROI of your advertising and marketing campaigns helps you to identify which techniques are most effective in generating income for your business.  It's also important to note that your time invested in your marketing campaign also has a cost co-efficient. Continue reading

Social Networking for the Business Person with No Extra Time July 10, 2012 14:28


Social Networking Presentation

I gave the attached PowerPoint Presentation at robinTime this past May as part of the Wednesday evening TechSavvy series cosponsored by Newport County Computers/ATC Tech.  The following post is a compilation of my notes that accompanied the PowerPoint presentation, so be sure to look at the attached PowerPoint while reading the post.

Social Media Sharing Buttons 

As many business people have already started to use social media, I geared the presentation and this post towards the supposition that the reader (audience) has at least one social media account.   In addition, as I have gained much of my social media savvy through my efforts to market my own small business, I have used my social media accounts as examples.    Continue reading




Social Media Basics--Part One March 22, 2012 13:30

I gave this presentation about Social Media to our gallery group recently and I was so pleased with the results that I decided to share this in a series of posts over the next few days.

Remember Social Media is Interactive

1.    Facebook:

a.     Have a business account on Facebook and set up your user name.  For example, I obviously wanted my user name to match my gallery

b.     Take advantage of the new Timeline on Facebook.  I've read and heard a number of complaints, but I think the visuals are far superior with Timeline allowing you to make a nice impact with all of the following:

i.     Cover photo--Choose something that captures the essence of your business visually.  I think this photo does an excellent job of communicating the quality and diversity of the fair trade folk art that I market.

CADEAUX du MONDE Gallery View circa 2011

ii.     Pinning--This feature allows you to pin something to the top of your page for seven days.  For example, the Newport Gallery Organization is participating in the upcoming Spring Into Art program.  We have pinned that program to the top of our group page--

iii.     Highlighting--This feature is great for large photos.  I used this for "Before" and "After" shots for Four Seasons Repairs facebook

c.     Remember social media etiquette (80/20 or 70/30).  It's not all about you and your business.  Share and participate in what your network is doing.

i.     Take time to look at the “Home” on your business page and “like” or comment on others.

d.     Build your business network and do it cooperatively.  You want people to help you network your business so you need to remember to return the favor.

e.     Post events/Invite friends

f.      Do specials for your Facebook followers.  Your Facebook followers want to know what's going on with your business, want to be able to participate and get the benefit of something exclusive to that loyal group.

My next post will be some tips and basics on Twitter.